About Us
Who We Are
Back in 2010, our founder Michael Baldino was sliding all over a flat‑bench—chalk flying, frustration rising—when lightning struck: “What if the shirt gripped the bench instead of me fighting gravity?” One late‑night he slathered some sticky goop onto the back of an old tee. It wasn’t pretty, but it proved the concept, and the first ROIZO Grip Shirt was born.
Fast‑forward to today and you’ll find grip apparel at virtually every powerlifting and strongman competition and in gyms around the world—though not all of it bears the ROIZO name. What started with one glued‑up tee sparked a global traction revolution, and our obsession with innovation still sets the standard.
Why We Stick (and You Won’t Slip)
1) Dual‑Layer Grip Tech – A proprietary second‑skin layer that locks you to bars, benches, sleds—anything—so every ounce of power goes into the lift, not into staying put.
2) Built for Every Grinder – Powerlifters, strongmen, CrossFitters, firefighters, soldiers, surfers—if you train, ROIZO trains with you.
3) Confidence on Contact – No slip, no slide, no excuses. Just clean reps and PRs.
2025 & Beyond: Fueling the Engine
We’ve always maximized output through apparel; now we’re charging the engine itself. In 2025 we launched ROIZO Supplements—clean, clinical‑dose formulas engineered for explosive strength, faster recovery, and real‑world performance. Apparel gave you the grip; supplements give you the go.
Our Mission
Innovate Relentlessly – If it doesn’t help you lift more, move faster, or hold longer, we’re not done.
Elevate Every Athlete – From first‑day beginners to world champions, everyone deserves elite tools.
Celebrate Community – Records are sweeter when the entire rack room roars with you.
Join the Pros—Grip, Go, Grow
When you throw on a ROIZO shirt or shake up a ROIZO supplement, you’re wearing 15 years of obsession with making humans stronger. Slide into your next session with us and feel the difference that started with one slippery bench and became a global movement.
ROIZO—hold tight, lift heavy, never let go.